I bet in some developed and open minded countries, some HR are
already managing using fb as one of the most powerfull tool. Why?
Because most young people (and also older ones) are expressing
themselves through fb either directly or indirectly. Furthermore, HR and
the bosses can actually understand their staff better, their interest,
their feelings and also their family members. You can do a lot of
communcations, surveys and stuff using new media. Employees can share
their photos and employers also can upload some promo videos about the
company or products and get instant respond from their employees. They
can also discuss topics of their interest that HR or management might
want to know not to punish but to improve and meet the employees needs
and wants.
But really, it requires great courage for the HR and
employers to really be open and transparent. And it depends on the
respond whether it's good or bad.